Global Trends in Sports Nutrition
The global sports nutrition market, expected to reach USD 81.5 billion by 2023,1 is one of the fastest growing segments in the functional foods and beverages industry. Physically active consumers are also increasingly looking to dietary supplements to make up for nutritional shortfalls in their diet. Supplements can provide the essential vitamins, minerals, amino acids, healthy fats, fiber and antioxidants that the body requires for optimal function. Results from a 2018 survey showed that 77% of Americans use dietary supplements.2 The sports nutrition market, which not so long ago was targeted at serious sports enthusiasts and professional athletes, now includes consumers of all ages, backgrounds and activity levels.
Driving the growing popularity of supplementation in the sport nutrition market are a few key factors. Consumers are becoming more health-conscious, aware of the importance of an active lifestyle and a natural, nutrient-rich diet. Also on the rise are the number of; professional athletes (who have a strong motivation to gain performance advantages), consumers with higher disposable incomes, health and fitness clubs/groups (which often promote nutritional supplementation), and recreational athletes trying to achieve the benefits that come with a healthier lifestyle. Additionally, the trend towards plant-based or vegan diets has increased the demand for plant-based ingredients.
Sports nutrition products are designed to help consumers achieve their fitness goals; to improve health, energy, strength, recovery, replenishment and performance. Sought-after supplementation includes vitamin D, B-complex vitamins, protein (like bule spirulina, spirulina, chlorella), fiber (found in chia, barley grass ), iron (found in spirulina) and calcium (found in grasses such as barley and wheat). Those who follow a rigorous exercise regimen may also want to supplement energy-boosting ingredients (like matcha ) and post-workout recovery ingredients like curcumin (found in turmeric).
Goji Berry( conventional/ organic)
Add to; cooking, juices, pre and post workout blends, drinks and snacks,
Spirulina Powder/ Tablet (conventional/organic)
Add to; health bars, baked goods, drink blends, post workout powder mixes,
Matcha Powder(cinventional/organic)
Add to; beverages, baked goods, desserts, functional foods (chili dishes)
Dried Turmeric Powder(conventional/organic)
Add to; health bars, baked goods, drink blends, post workout powder mixes,
